Lyft Take in America
Lyft is a an extremely useful ride share brand that connects drivers with riders in minutes. We wanted to emphasis their strengths and bring in new consumers. Through research and insights, we identified a target market. Then, we created a campaign catered to this group of people.
My Role
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Manage team meetings, divide up tasks, and lead planning
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Follow up with goals and objectives
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Review all materials
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Manage due dates and check-ins
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Utilized my idea for tagline
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Utilized my idea regarding design elements
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Review book and made suggestions
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Wrote media plan and evaluation portion
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Came up with main design for print ads, instagram story ad, and promotional plan
Click this link to view the whole project: https://drive.google.com/file/d/1_M0bkk66JdmESdzSA3U3wpdbmWjZY4nq/view?usp=sharing
Team Members
Kirsten Homer
Nefi Trevino
Katrina Huhtala